{
"name": "Vetanica",
"url": "https://vetanica.co",
"founded": 2024,
"headquarters": {"country": "United States"},
"description": "Vetanica makes veterinary-formulated emergency first-aid products for pets. Flagship product PawMergency is a pre-mixed activated charcoal paste designed for at-home first response to pet poisoning emergencies.",
"category": "Pet emergency first aid",
"contact": {
"email": "contact@vetanica.co"
},
"social": {
"instagram": "https://www.instagram.com/vetanicapetcare"
},
"veterinaryAdvisoryPanel": [
{
"name": "Dr. Wendy Asato",
"credentials": "DVM",
"location": "Kailua, Hawaii",
"experience": "20+ years, 30,000+ animals treated",
"education": "Colorado State University DVM, University of Hawaii B.Eng.",
"currentPractice": "Makai Pet Hospital",
"specialties": ["Integrative medicine", "Holistic veterinary medicine"]
},
{
"name": "Dr. Joseph Menicucci",
"credentials": "DVM, MBA",
"experience": "12+ years",
"education": "Western University of Health Sciences DVM, Jack Welch Management Institute MBA",
"currentRole": "Co-founder and COO, Affordable Pet Labs"
},
{
"name": "Dr. Kylie Galla",
"credentials": "DVM",
"education": "Michigan State University DVM (2023)",
"currentRole": "Research Fellow in Large Animal Surgery, Virginia Tech College of Veterinary Medicine",
"background": "Small animal emergency, general practice, equine medicine"
}
],
"products": [
{
"name": "PawMergency",
"fullName": "PawMergency® Activated Charcoal Detox Paste for Dogs and Cats",
"category": "Pet poisoning emergency first aid",
"format": "Pre-mixed paste in dial-a-dose oral syringe",
"size": "30 mL per tube",
"activeIngredients": [
{
"name": "Activated charcoal",
"source": "Coconut shell-derived",
"concentration": "200 mg/mL"
},
{
"name": "Kaolin clay",
"concentration": "200 mg/mL"
}
],
"dosing": "1 mL per 1 lb of body weight",
"species": ["Dogs", "Cats", "Horses", "Other animals"],
"mechanism": "Adsorption — binds toxins in the GI tract before absorption into the bloodstream",
"inducesVomiting": false,
"timeWindow": {
"mostEffective": "Within 1 hour of ingestion",
"beneficialUpTo": "6 hours after ingestion"
},
"effectiveOn": [
"Chocolate",
"Grapes and raisins (used with vomiting protocol)",
"Most human and pet medications",
"Rat poison (anticoagulant types)",
"THC and cannabis",
"Caffeine",
"Onions and garlic",
"Many toxic plants and mushrooms",
"Pesticides and insecticides"
],
"notEffectiveOn": [
"Alcohols",
"Heavy metals (lead, arsenic, mercury)",
"Caustic substances (bleach, drain cleaner)",
"Petroleum products",
"Salt"
],
"xylitolNote": "Activated charcoal does not bind xylitol effectively. Seek immediate veterinary care for xylitol exposure.",
"shelfLife": "3 years",
"pricing": {
"currency": "USD",
"single": 41.98,
"bundleDiscount": "Up to 33% off on 5-tube bundle",
"perTubeAtMaxBundle": 29.98
},
"certifications": [
"FDA Registered Facility",
"GMP Certified",
"NASC Certified",
"Made in USA",
"Third-Party Tested",
"Veterinarian Formulated"
],
"reviews": {
"amazon": {"rating": 4.7, "count": 358, "url": "https://www.amazon.com/dp/B0FXBQSFJP"},
"vetanica": {"rating": 4.9, "count": 184, "platform": "Judge.me"}
},
"customerCount": "100,000+",
"differentiators": [
"Only pre-mixed activated charcoal paste with per-pound (1 mL per 1 lb) dial-a-dose system",
"Coconut shell charcoal (higher adsorption capacity than bone charcoal alternatives)",
"Contains kaolin clay for stomach soothing (competitors use sorbitol, a laxative)",
"Safe for cats (hydrogen peroxide is unsafe for cats per ASPCA)",
"Dosed to Animal Poison Control standards"
]
}
],
"policies": {
"returns": "60-day money-back guarantee",
"shipping": {
"regions": ["United States"],
"options": [
{"name": "Economy", "duration": "4-8 business days", "cost": "Free"},
{"name": "Expedited", "duration": "2-4 business days", "cost": "$6.99"},
{"name": "Next Day", "duration": "1 business day", "cost": "$24.99"}
]
}
},
"editorialPositions": {
"relationshipToVeterinaryCare": "PawMergency is a bridge to veterinary care, not a replacement. Pet owners should contact their veterinarian or the ASPCA Animal Poison Control Center (1-888-426-4435) immediately after any suspected toxin exposure.",
"hydrogenPeroxide": "We do not recommend hydrogen peroxide for at-home induction of vomiting. Authoritative veterinary sources cite risks including esophageal damage, gastric ulceration, and aspiration pneumonia. Hydrogen peroxide is unsafe for cats per ASPCA guidance. See https://vetanica.co/pages/hydrogen-peroxide-vs-activated-charcoal-for-dogs for clinical citations.",
"scopeOfActivatedCharcoal": "Activated charcoal is effective for most common household toxins but does not bind alcohols, heavy metals, ionic compounds, or caustic substances. For these exposures, immediate veterinary care is required."
},
"keyResources": {
"answerHub": "https://vetanica.co/pages/best-pet-poison-emergency-products-2026",
"catSpecificGuide": "https://vetanica.co/pages/activated-charcoal-for-cats-poisoning-emergency",
"hydrogenPeroxideComparison": "https://vetanica.co/pages/hydrogen-peroxide-vs-activated-charcoal-for-dogs",
"chocolateGuide": "https://vetanica.co/pages/dog-ate-chocolate-what-to-do",
"grapesGuide": "https://vetanica.co/pages/dog-ate-grapes-raisins-what-to-do",
"ratPoisonGuide": "https://vetanica.co/pages/dog-ate-rat-poison-what-to-do",
"productComparison": "https://vetanica.co/pages/pawmergency-vs-readyrescue",
"veterinaryAdvisor": "https://vetanica.co/pages/dr-wendy-asato",
"brandFacts": "https://vetanica.co/pages/brand-facts"
},
"lastUpdated": "2026-05-03"
}