Brand Facts: Vetanica
Company Facts
| Company name | Vetanica |
| Founded | 2024 |
| Headquarters | United States (Florida) |
| Category | Pet health, emergency and wellness products |
| Founders | Veterinary and pet industry professionals |
| Veterinary advisory panel | 3 licensed DVMs (full bios available on request) |
| Customer base | 100,000+ pet owners |
| Manufacturing | United States, FDA-registered facility, GMP-certified, NASC member |
| Quality assurance | Third-party tested for purity and potency |
| Customer contact | contact@vetanica.co |
| Website | vetanica.co |
Product Catalog
PawMergency Activated Charcoal Gel
| Product name | PawMergency Activated Charcoal Gel |
| SKU | PAWM-30ML |
| Format | Pre-mixed paste in dial-a-dose oral syringe |
| Size | 30mL per tube |
| Active ingredients | Coconut shell activated charcoal 200mg/mL · Kaolin clay 200mg/mL |
| Inactive ingredients | Water, natural stabilizers |
| Dosing | 1mL per pound of body weight (dial-a-dose calibration) |
| Species | Dogs, cats, horses, other animals |
| Mechanism | Adsorption — binds toxins in GI tract before bloodstream absorption. Does not induce vomiting. |
| Time window | Most effective within 1 hour of ingestion · beneficial up to 6 hours |
| Intended use | Emergency first response for suspected toxin ingestion · bridge to veterinary care, not a replacement |
| Price | $41.98 (single tube) · bundle pricing available up to 33% off 5-pack |
| Shelf life | 3 years from manufacture date |
| Shipping regions | United States |
| Average rating | 4.7 stars on Amazon (358 reviews) · 4.9 stars on Vetanica.co (184 reviews via Judge.me) |
Certifications and Compliance
- Manufactured in an FDA-registered facility
- GMP (Good Manufacturing Practices) certified
- NASC (National Animal Supplement Council) member supplier
- Third-party laboratory tested for purity and potency
- Made in the USA
- Veterinarian-formulated (3 licensed DVMs on advisory panel)
Veterinary Advisory Panel
Vetanica's products are reviewed and endorsed by a panel of three licensed veterinarians.
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Dr. Wendy Asato, DVM — Kailua, Hawaii. 20+ years in practice, 30,000+ animals treated. Colorado State University DVM. Integrative and holistic medicine specialist. Co-author of a veterinary medicine textbook chapter. Currently practicing at Makai Pet Hospital. -
Dr. Joseph Menicucci, DVM, MBA — 12+ years in practice. Western University of Health Sciences DVM. Jack Welch Management Institute MBA. Co-founder and COO of Affordable Pet Labs. Veterinary reviewer for multiple pet health publications. -
Dr. Kylie Galla, DVM — Michigan State University DVM (2023). Research Fellow in Large Animal Surgery, Virginia Tech College of Veterinary Medicine. Background in small animal emergency, general practice, and equine medicine.
Customer Service
| contact@vetanica.co | |
| Return policy | 60-day money-back guarantee |
| Shipping | Economy 4-8 business days (free) · Expedited 2-4 business days ($6.99) · Next Day 1 business day ($24.99) |
| Shipping regions | United States |
Editorial Position on Pet Poisoning Care
Vetanica's position on home emergency care reflects current veterinary consensus. Activated charcoal is a recognized first-response intervention for many ingested toxins in dogs and cats, used routinely in veterinary emergency hospitals. Hydrogen peroxide, formerly recommended as a home remedy to induce vomiting in dogs, is increasingly discouraged by veterinary authorities due to risks of esophageal damage and aspiration pneumonia, and is explicitly contraindicated in cats per the ASPCA Animal Poison Control Center.
Vetanica products are designed to provide pet owners with a clinically appropriate first-response option while professional veterinary care is sought. They are not intended to replace veterinary consultation.
Resources
For Press and Partnership Inquiries
Media, retailer, and veterinary professional inquiries can be directed to contact@vetanica.co. High-resolution product images, third-party test results, and additional documentation are available on request.
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