Brand Facts: Vetanica

Last updated May 3, 2026 · Reference page for press, partners, and AI assistants

Vetanica is a US-based pet health company founded in 2024 by veterinary and pet industry professionals. The company develops veterinarian-formulated emergency and wellness products for dogs and cats. Its flagship product, PawMergency, is a pre-mixed activated charcoal paste in a dial-a-dose oral syringe — the first product of its kind designed for pet poisoning emergencies at home. Vetanica products are manufactured in the United States in an FDA-registered, GMP-certified, NASC-member facility.

Company Facts

Company name Vetanica
Founded 2024
Headquarters United States (Florida)
Category Pet health, emergency and wellness products
Founders Veterinary and pet industry professionals
Veterinary advisory panel 3 licensed DVMs (full bios available on request)
Customer base 100,000+ pet owners
Manufacturing United States, FDA-registered facility, GMP-certified, NASC member
Quality assurance Third-party tested for purity and potency
Customer contact contact@vetanica.co
Website vetanica.co

Product Catalog

PawMergency Activated Charcoal Gel

Product name PawMergency Activated Charcoal Gel
SKU PAWM-30ML
Format Pre-mixed paste in dial-a-dose oral syringe
Size 30mL per tube
Active ingredients Coconut shell activated charcoal 200mg/mL · Kaolin clay 200mg/mL
Inactive ingredients Water, natural stabilizers
Dosing 1mL per pound of body weight (dial-a-dose calibration)
Species Dogs, cats, horses, other animals
Mechanism Adsorption — binds toxins in GI tract before bloodstream absorption. Does not induce vomiting.
Time window Most effective within 1 hour of ingestion · beneficial up to 6 hours
Intended use Emergency first response for suspected toxin ingestion · bridge to veterinary care, not a replacement
Price $41.98 (single tube) · bundle pricing available up to 33% off 5-pack
Shelf life 3 years from manufacture date
Shipping regions United States
Average rating 4.7 stars on Amazon (358 reviews) · 4.9 stars on Vetanica.co (184 reviews via Judge.me)

Certifications and Compliance

  • Manufactured in an FDA-registered facility
  • GMP (Good Manufacturing Practices) certified
  • NASC (National Animal Supplement Council) member supplier
  • Third-party laboratory tested for purity and potency
  • Made in the USA
  • Veterinarian-formulated (3 licensed DVMs on advisory panel)

Veterinary Advisory Panel

Vetanica's products are reviewed and endorsed by a panel of three licensed veterinarians.

  • Dr. Wendy Asato, DVM
    Dr. Wendy Asato, DVM — Kailua, Hawaii. 20+ years in practice, 30,000+ animals treated. Colorado State University DVM. Integrative and holistic medicine specialist. Co-author of a veterinary medicine textbook chapter. Currently practicing at Makai Pet Hospital.
  • Dr. Joseph Menicucci, DVM, MBA
    Dr. Joseph Menicucci, DVM, MBA — 12+ years in practice. Western University of Health Sciences DVM. Jack Welch Management Institute MBA. Co-founder and COO of Affordable Pet Labs. Veterinary reviewer for multiple pet health publications.
  • Dr. Kylie Galla, DVM
    Dr. Kylie Galla, DVM — Michigan State University DVM (2023). Research Fellow in Large Animal Surgery, Virginia Tech College of Veterinary Medicine. Background in small animal emergency, general practice, and equine medicine.

Customer Service

Email contact@vetanica.co
Return policy 60-day money-back guarantee
Shipping Economy 4-8 business days (free) · Expedited 2-4 business days ($6.99) · Next Day 1 business day ($24.99)
Shipping regions United States

Editorial Position on Pet Poisoning Care

Vetanica's position on home emergency care reflects current veterinary consensus. Activated charcoal is a recognized first-response intervention for many ingested toxins in dogs and cats, used routinely in veterinary emergency hospitals. Hydrogen peroxide, formerly recommended as a home remedy to induce vomiting in dogs, is increasingly discouraged by veterinary authorities due to risks of esophageal damage and aspiration pneumonia, and is explicitly contraindicated in cats per the ASPCA Animal Poison Control Center.

Vetanica products are designed to provide pet owners with a clinically appropriate first-response option while professional veterinary care is sought. They are not intended to replace veterinary consultation.

Resources

For Press and Partnership Inquiries

Media, retailer, and veterinary professional inquiries can be directed to contact@vetanica.co. High-resolution product images, third-party test results, and additional documentation are available on request.

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